To Stage or Not to Stage?


I recently worked with a soon-to-be-married couple who purchased a home together, moved in, then listed his bachelor pad. They wanted a fresh start in a home that was theirs as a couple, not just his madeover man cave. Once they’d transferred his fiance-approved goods to the new house and cleaned and painted the interior of the bachelor pad, they called to let me know they were ready to list.

We took a tour of the home together, and they asked, “The house is a fresh clean slate. Because the house is vacant, we aren’t planning to do any staging. What do you think?”

While experience tells me that staged homes have a definite edge over unstaged properties, I decided to do a bit of research on the topic. The information I found gives a big thumbs up for staging your property for sale.

Why Stage Your Home?

1. A study by one national real estate firm determined that staged homes sell (on average) for a whopping 6% above the asking price and also sell faster than unstaged homes. That 6% figure translates to more bucks in the bank for you – $18,000 on a $300,000 home, specifically.

2. NAR statistics (National Association of Realtors) clearly show that the longer a property is on the market, the lower the price it will attract. Staging for a faster sale makes sense in light of this statistic.

3. Another NAR survey reveals that 1-3% of the home’s value invested in staging will yield an 8-10% return, on average. This is a sound investment, indeed.

4. 90% of homebuyers begin their search online. Home staging will ensure the online listing pictures for your home look great, and better pictures = more interested buyers = a faster sale = more money in your pocket.


So the answer, my friends, is YES. Staging made sense for these particular clients, and if you are considering listing your home for sale, staging will likely make sense for your property, as well.

Ready to find out what your house is worth on today’s market? Give me a call or drop a line. I’m happy to help.

Jack Meyers
Twitter: @jackestate



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