Buyers will fall for Bragging Rights

As a seller, no matter the state of the market – Buyer’s Market, Seller’s Market or Balanced Market, paying attention to your property’s pluses will pay dividends at the closing table. Let’s talk about some of the features and benefits of your home you may be neglecting to mention to your pool of buyers.

STORAGE

If you’ve got storage to spare, whether in closets, the basement, your garage or a nifty shed in the backyard, MENTION IT! Current renters and anyone upsizing will be in need of additional storage and “not enough storage” may be one of their chief complaints. “We’ve got way too much storage space in this home!” Said no one, ever! If you’ve got it, flaunt it, and mention it in the listing description.

COMMUTABILITY

Few people enjoy a lengthy or traffic-riddled commute. If your property is convenient to bus stops, Light Rail service or even convenient routes to downtown or other saturated work areas, say so! Potential buyers may be more likely to keep you on the list if you help them paint the picture of all the extra time they’ll have in the home with commuter friendly benefits nearby.

ROOM FOR GRANNY & GRAMPS

If your home has comfortable space to accommodate aging relatives long term, or even just for the weekend, share this information clearly. With an aging Baby Boomer population moving in with family instead of into a home, having the right space for older loved ones is a priority for many families. Don’t miss the opportunity to appeal to buyers with this need.

GREEN & EFFICIENT LIVING

Highlighting features in this category will appeal not only to the Eco chic, but to budget savvy buyers as well. If you have energy efficient windows, solar panels, water saving toilets/shower heads/sprinkler system – SAY SO! Everybody wants to save money. Even noting the savings on heat or AC based on shade trees or the direction your home faces, ie. lots of natural sunlight and lower heating bills for an East or South facing home. And if you can mention exactly how much your efficient features allowed you to cut utility bills, even better! Buyers will eat this stuff up. To attract the Green Scene, make sure you mention built in green features like a compost or recycling bin, organic garden in your backyard or items like a rain water barrel. If you have cleaned and maintained your home using natural substances only, mention this as well.

 

Are you wondering which bragging rights will attract Buyers to your home? Give me a call or drop a line. I’m happy to help you understand what’s happening in the market right now and how your home buying or selling goals fit into the mix.

Jack Meyers
jackestate@aol.com
303.263.3050
Twitter: @jackestate