How Color Can Help (or Hurt) Your Sale

You don’t have to paint yourself into a bland corner or build a beige box to appeal to potential buyers, but there are good, better and best choices to make in paint colors, decor and accessories when preparing your home for sale. Read on for tips on revising the colors in your home to appeal to the most buyers, and choices to avoid if you’re planning a sale in the next 18-24 months.


In a Better Homes and Gardens survey, 58% of those polled listed orange, black and violet as the colors they’d be least likely to decorate with, in that order. One of the biggest fears shared by future homeowners is they’ll grow sick of the colors in their home. Cracking open a can of paint to try a new wall color may be easy for you (or not), but for some people, picking out a new shade, taping off and painting walls, trim and ceilings can be overwhelming. For some buyers, the move-in ready home they seek is a home that won’t require painting projects.

The BHG poll listed the living room, kitchen and bathroom as the most desirable spaces to feature color, with a preference for neutral, less saturated color in the foyer, dining room and master bedroom. If you’re going to leave a slightly “riskier” color in place when you list your home, pops of color in public spaces are safer bets; consider neutralizing high impact colors in the master bedroom or your home’s entryway. Even if your mantra is “nope to taupe,” you may want to choose a friendly shade of neutral beige, with pleasant accent colors or patterns, for your on-the-market bedroom.

Accent colors, rather than maximum color use on walls and in furniture, will please the most buyers. A heather gray sofa with pale gray walls can handle funky orange pillows, if that’s your speed. Buyers will be able to envision their own furniture in a neutral space like this, because even the least imaginative shoppers know your pillows will go when you do. Pumpkin orange walls though…that’s a tough sell for the majority of shoppers, and if they’re not willing to pick up a paint brush, they may cross your home off the list.


The survey revealed favorite colors (in order) are blue, green and neutral. Consider packing up your more colorful decor and weaving blue or green accents throughout your home for a cohesive design that will appeal to the most buyers. This can be done through pillows, picture frames, towels, dishware, area rugs and bedding. If your walls are already a neutral shade, adding accessories in the same color family will help your home feel like a show home rather than a disarray of mis-matchy-ness – a winning strategy for any listing.


One place to consider a bolder color choice is the front door. Check with your HOA for a list of approved paint color options and consider a classic red, hunter green or ochre (a deep yellow) as an accent shade on your door. A tasteful statement color on your front door (and a brand new door mat) can add to your home’s curb appeal for minimal investment, and enchant buyers from the moment they park the car.

The key to successful on-the-market interior design is to tone down any bold personal choices to make room for your buyer’s style. If your dream sofa is hot pink velvet with black and white striped pillows against a funky accent wall, go for it! In your next house. Take yourself out of the picture so buyers can picture life in “their” home, and you’ll help your sale happen in a timely fashion and for top dollar. At the end of the day, the color you’ll love most when your home sells is green; help your home’s top dollar potential by toning down bold colors and setting the stage for a successful sale.

Jack Meyers

The Meyers Group
Twitter: @jackestate


To Stage or Not to Stage?


I recently worked with a soon-to-be-married couple who purchased a home together, moved in, then listed his bachelor pad. They wanted a fresh start in a home that was theirs as a couple, not just his madeover man cave. Once they’d transferred his fiance-approved goods to the new house and cleaned and painted the interior of the bachelor pad, they called to let me know they were ready to list.

We took a tour of the home together, and they asked, “The house is a fresh clean slate. Because the house is vacant, we aren’t planning to do any staging. What do you think?”

While experience tells me that staged homes have a definite edge over unstaged properties, I decided to do a bit of research on the topic. The information I found gives a big thumbs up for staging your property for sale.

Why Stage Your Home?

1. A study by one national real estate firm determined that staged homes sell (on average) for a whopping 6% above the asking price and also sell faster than unstaged homes. That 6% figure translates to more bucks in the bank for you – $18,000 on a $300,000 home, specifically.

2. NAR statistics (National Association of Realtors) clearly show that the longer a property is on the market, the lower the price it will attract. Staging for a faster sale makes sense in light of this statistic.

3. Another NAR survey reveals that 1-3% of the home’s value invested in staging will yield an 8-10% return, on average. This is a sound investment, indeed.

4. 90% of homebuyers begin their search online. Home staging will ensure the online listing pictures for your home look great, and better pictures = more interested buyers = a faster sale = more money in your pocket.


So the answer, my friends, is YES. Staging made sense for these particular clients, and if you are considering listing your home for sale, staging will likely make sense for your property, as well.

Ready to find out what your house is worth on today’s market? Give me a call or drop a line. I’m happy to help.

Jack Meyers
Twitter: @jackestate